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Lab test results help pet parents understand what’s really in (and not in) popular pet food brands

March 31, 2019 (Halifax, Canada)Know Your Pet Food (KYPF), a project led by the non-profit foundation, Paws For Change, has shared the results of their first pet food lab tests from an independent lab today. Entirely funded by concerned pet parents and led by world-renowned pet advocate Rodney Habib, KYPF is on a mission to educate and arm pet parents with the information they need to make better food choices for their pets. Starting today, and continuing over the next several weeks, Habib will share the test results for five popular pet foods, starting with vegan pet brand v-dog.


The v-dog results revealed evidence of cattle protein, high amounts of Glyphosate, nutritional deficiencies, and little trace of some of the healthy fruits and vegetables listed in the ingredients.

“Our goal is to share lab results that go beyond the ingredient list. Pet parents around the world are concerned and wondering what they’re actually feeding their pets,” says Rodney Habib, founder of Planet Paws, whose Facebook page leads pet health pages globally with 2.6 million followers. “There needs to be higher standards. Especially now with the recent reports that show pet owners wanting to switch their pets’ diets to vegan, they need to know what could be lacking in their food.”

The v-dog product tested was v-dog Kinder Kibble Mini Bites Adult for Small Dogs, the second most popular Vegan Dog Food on the market in 2018. KYPF purchased the 4.5lb bag, Lot Number 18144-E 16:07:34, Expiration Date - November 11, 2019. The tests were done blind, meaning the lab did not know which brands and/or products they were testing. Because of this, when viewing lab results the products are listed in codes, not names. V-dog is listed on the lab results as SOOO3953.

GLYPHOSATE - The results from the bag of v-dog tested showed Glyphosate (pesticide) levels of 552.1 parts per billion (ppb) which is 35 times the EWG's Child-Protective Health Benchmark for Glyphosate exposure. Glyphosate has been found to cause fatty liver disease in rats at only 0.1 parts per billion. There is no regulated set limit for glyphosate exposure in complete dog and cat foods.

Lead - Results from the bag of v-dog tested showed lead levels of 140ppb. Arsenic - Results from the bag of v-dog tested showed arsenic levels of 160ppb. The FDA has not formally adopted lead or arsenic limits for complete pet feed.

DNA Cross-Contamination and Ingredient Panel Analysis - Results on the bag of v-dog tested showed the following:

Evidence of Cattle protein (found in the first DNA analysis but not the second, indicating inconsistent cross-contamination).

Wheat and Soy - neither of which are listed on the ingredient panel, found in levels higher than Lentils, Watercress or Alfalfa.

The bag did not contain the following ingredients that listed on the ingredient panel - Yeast, Peanuts, Carrots, Parsley, Blueberries, Cranberries or Spinach.

Brown Rice, the third ingredient on the label, celery and lettuce were found only in trace amounts though ingredients listed below them were found in quantities of 0.4%. (Compared Brown Rice, third ingredient, at <0.2% to Potato, fifth ingredient, at 19.3%). Trace levels were so small they were only identified under intense scrutiny.

To see the results including misleading claims on fat, B-Vitamins and Vitamin D levels, click over to our free registration on

About the Know Your Pet Food Initiative

Discovery and exploration of what’s contained in a bag, can or box of commercial pet food, can be challenging. Underwritten by committed Pet Parents who want to validate pet food constituents by using precise laboratory analysis, KYPF is an open access educational platform for those who want to gain more insight into what their furry friends are eating.

KYPF ran 14 separate categories of tests through HRI Labs, totaling over 200 individual tests per product regarding nutritional adequacy and toxins in pet foods. The test categories include Aflatoxins/Mycotoxins, Amino Acids, B-Vitamins, BPA, DNA (cross-contamination and ingredient accuracy) Analysis, Glyphosate, Heavy Metals, Macronutrients, Minerals, Pathogens, Phthalates, Phytic Acid, Veterinary Drug Residue, and Vitamin D.

About Paws For Change

Paws For Change Foundation was established to raise money through charitable donations to further education and research in the areas of animal nutrition and the role of nutraceuticals, herbs, and natural healing in promoting animal longevity and well-being.

About Rodney Habib

Rodney Habib is one of the most influential pet health leaders in the world. He’s a filmmaker, multiple award-winning blogger, sought-after public speaker, founder of Planet Paws - the world’s largest pet health page on Facebook - and more importantly, a pet parent.


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For media inquires please contact:

Renée Horton

Horton Publicity


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